The following table outlines key marketing opportunities in the auction cycle as well as some recommended promotional activities for you to help spread the word about your auction. 

 

Status

Your Actions

The Auction Collective

1. Auction Confirmed 

  • Reach out to press 
  • Share 'save the date' with your contacts
  • Add the auction to online listing sites 
  • Engage your auction ambassadors ready for 'Go Live' 
  • Creates auction registration page (your main URL) 
  • Adds auction to TAC Upcoming Auctions page

2. Auction lots go live 

  • Your newsletter / email outreach  
  • Comms Pack shared with all auction collaborators (example)
  • Begin social media campaign 
  • Activate paid promotions 
  • Emails the auction’s registered bidders
  • Sends newsletter to TAC mailing list 
  • Promotes across social media

3. Bidding in progress 

  • Reciprocal promotion on social media 
  • Keep regular comms with Ambassadors, partners and sellers to keep promoting 
  • Send ‘Last chance to bid’ email to your networks 
  • Reciprocal promotion across social media
  • ‘Last chance to bid’ email to registered bidders 

4. Auction Ends

Celebration comms to your network, including:  

  • Thank you message 
  • Results 
  • If a charity, share the impact of the results and other ways to donate
  • How to get involved in the next auction 
  • Social promotion of results