Your Marketing Timeline & Strategy
A well-prepared marketing strategy is key for a successful auction.
Updated on January 23, 2023
The following table outlines key marketing opportunities in the auction cycle as well as some recommended promotional activities for you to help spread the word about your auction.
Status
Your Actions
The Auction Collective
1. Auction Confirmed
Reach out to press
Share 'save the date' with your contacts
Add the auction to online listing sites
Engage your auction ambassadors ready for 'Go Live'
Creates auction registration page (your main URL)
Adds auction to TAC Upcoming Auctions page
2. Auction lots go live
Your newsletter / email outreach
Comms Pack shared with all auction collaborators (example )
Begin social media campaign
Activate paid promotions
Emails the auction’s registered bidders
Sends newsletter to TAC mailing list
Promotes across social media
3. Bidding in progress
Reciprocal promotion on social media
Keep regular comms with Ambassadors, partners and sellers to keep promoting
Send ‘Last chance to bid’ email to your networks
Reciprocal promotion across social media
‘Last chance to bid’ email to registered bidders
4. Auction Ends
Celebration comms to your network, including:
Thank you message
Results
If a charity, share the impact of the results and other ways to donate
How to get involved in the next auction
Social promotion of results